Money
Business
The analytics view of your agency. Where Finance lists individual transactions, Business answers the bigger questions: are we converting, is revenue growing, are we fast enough?
Time range
Choose last 7, 30, 90 or 365 days. Every figure and chart on the page reflects that window.
Headline metrics
- New Leads Today
- Fresh qualified students today, with the total for the selected range beside it.
- Conversion Rate
- The share of leads that became enrolled students.
- Committed Revenue
- Revenue from offers that have been accepted — money you can count on, with the wider pipeline value shown alongside.
- Avg First Response
- How long a student typically waits for a first human reply.
Lead quality
The hot / warm / cold split of leads in the range, shown as counts and bars. Track it over time to see whether a change in marketing is bringing better or worse prospects.
Revenue breakdown
- Committed
- Offers accepted — the safest number.
- Pipeline (forecast)
- Potential revenue from students still in play.
- Deposits Collected
- Money actually received.
Attention signals
The page surfaces issues worth acting on, tagged high, medium or low — for example a slow response time, a stalled pipeline stage, or a drop in lead quality. Treat the high ones as this week’s priorities.
Who this is for
Business is the owner’s and manager’s screen. A counsellor lives in the Inbox and Leads; whoever runs the agency lives here.